Asurit limited is an insurance principle and a member of the British Insurance Brokers Association (BIBA). Founded in 1993, Asurit has obtained over twenty years of experience within the insurance and re-insurance market including work in the underwriting, claims handling and brokering sectors. Our aim is to give our customers both exceptional cover and reliable ongoing support.
In 2000 we were one of the first companies in the UK to introduce online price comparison services. It is our ability to understand and adapt to our customers’ needs that has allowed us to become the successful, innovative and reliable Insurance company that we are today.
Major contributors to our success and tremendous growth are our appointed representatives, (ARs) and the acquisition of City and Commercial Insurance company in 2018. As part of our ambition to lead the market we have partnered with Bournemouth University and started a R&D programme on Artificial Intelligence and machine learning in claims handling and Underwriting. We believe in working with trusted partners in order to enhance customer experience and develop the industry standards.
Our goal is simple: strengthen the trust in the industry by providing expert consumer care which meets our clients’ needs for today and tomorrow. Achieving this only supports the organic growth of our operation. To this end, Asurit, and our ARs have adopted policies which are in line with compliance requirements including:
- To observe and comply with all statutory and regulatory requirements whilst implementing best practice.
- To deliver and always maintain integrity throughout our operation
- To deliver on all of our promises, thus satisfying all our customers’ needs effectively and consistently.
Furthermore, we have developed a number of principles which we always observe and follow during our dealings, namely:
- Customer Orientation:
We will treat all our customers fairly. We will always listen to and engage with our customers to identify their needs.
We are committed to deliver a fair and transparent operation at all times.
- Importance of Regulatory Compliance
We develop and enforce our compliance procedures on a Best Practice basis so we can consistently exceed the minimum regulatory requirements.
Asurit is authorised and regulated by the Financial Conduct Authority, ensuring that our compliance and regulatory standards are in line with those set by the UK insurance industry regulators.
All of our products are designed and tailored to provide a specific sector, or consumer group, with unique and effective cover. Our deep rooted commitment to fairness drives us to constantly evolve and develop an innovative portfolio. Our personal lines products provide enhancements to mainstream home and contents policies. This gives a wide range of life-style protection via award-nominated consumer care.
Our customers enjoy comprehensive protection with the added benefits of competitive premium rates and streamlined, rapid claims settlements. This latter element is the result of our leading IT infrastructure and live management information. All of these benefits combine to yield a lasting client loyalty and an excellent reputation.