New Business of the Year – Sponsored by Rothamsted Research
This award is open to any company that has started in business since January 1st 2012.
The economic context of the industry and business will be taken into account by the judges.
The judges will be looking for evidence that include the majority of the following:
1. Business Strategy – Demonstrate how your business plan was workable and how it can be altered if situations arise that warrant change.
2. Success – Demonstrate what success has been achieved.
3. Promotion – Show how promotion was planned and executed in a controlled and cost effective way and how responses were monitored.
4. Innovation – Demonstrate innovation through new products/services, or systems showing innovation in management or running.
The judges said of our winner: “This newly formed franchise business has purr…fected the accommodation of our feline friends. In what is a cottage industry with varying degrees of success, Longcroft Cat Hotel is stretching its whiskers and expanding to several franchised operations which have the potential of making this home-based business a multi-million pound concern. Longcroft takes the tradition out of running a cattery, promising owners that their pets will likely be better looked after with private heated sleeping accommodation, games and carefully selected cat tipples. Watch this space as this business could easily become as widespread as McDonald’s or Starbucks.”
Owner Abi Purser said: “This was the third time we’ve entered but the group was only founded in April when the first franchise opened so it’s an incredibly new business. I’m delighted we’ve won, all the team came along and it’s given us all a feel good feeling. We’re looking forward to a really good year ahead.”